Entering a new geographic market with an insurtech product — from zero to MVP.
Enter a new geographic market with an insurance product. There was no existing user base, no brand recognition, and no product-market fit data. The challenge was to define what to build, for whom, and in what order.
Before any product decisions could be made, the team needed a clear picture of the landscape. The research covered:
This research shaped the product strategy and informed every downstream decision about scope, priorities, and go-to-market approach.
I own product definition and delivery end-to-end. The scope of the role includes:
Product is currently in development. MVP scope has been defined and validated against market research findings. This case study will be updated with launch metrics and user data once the product goes live.
Still writing the case studies
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